Concept for Babeland ad campaign. The brief was to personalize the brand while foregrounding the company's core values and commitment to a healthy empowered community. We designed the campaign to accomplish this by highlighting real customers and their inspiring stories.
What you see here is a set of mock ups using stock photography. These were used to communicate and test the concept internally before moving forward. Each model and their narrative would be selected to resonate with a specific customer type / demographic, as informed by customer survey data and anecdotes shared with the Babeland team via social media. While the idea and visuals tested well internally, execution was more complex than anticipated so the campaign was never run.
What you see here is a set of mock ups using stock photography. These were used to communicate and test the concept internally before moving forward. Each model and their narrative would be selected to resonate with a specific customer type / demographic, as informed by customer survey data and anecdotes shared with the Babeland team via social media. While the idea and visuals tested well internally, execution was more complex than anticipated so the campaign was never run.
Images are © and sourced from iStockphoto. Use of the models' images in these concept mock ups does not imply any personal endorsement of Babeland.
Images are © and sourced from iStockphoto. Use of the models' images in these concept mock ups does not imply any personal endorsement of Babeland.
Images are © and sourced from iStockphoto. Use of the models' images in these concept mock ups does not imply any personal endorsement of Babeland.
Images are © and sourced from iStockphoto. Use of the models' images in these concept mock ups does not imply any personal endorsement of Babeland.
