Babeland | Marketing Photography

Creative direction for Babeland marketing photography, adult toy comapny. Partners with Sarah Small and Molly Landreth, photographers.

Babeland is a values-driven brand that prides itself on serving a diverse customer base. Part of connecting with customers is an ongoing effort to create a more joyful, authentic, inclusive representation in marketing photography.

The creative mission was to drive resonance and build brand trust by presenting people with all the sensuality, connection, vulnerability, passion and imperfection that gives life its flavor. My role was to collaborate with our in-house team and photographers to establish representation parameters, provide creative direction before and during the shoots, select the final photographs, and negotiate the terms of the image licenses.

These images are of real Babeland fans and customers. The choice of vibrant background color was made to enhance the sense of vitality and excite the eye. The photos are not over-retouched; you will see chipped smiles, freckles, stretch marks, and genuine emotion.

Photographs used in Babeland's Explore Pleasure ad campaign.
Photo courtesy Babeland. © Molly Landreth Photography www.mollylandreth.com

Photo courtesy Babeland. © Molly Landreth Photography www.mollylandreth.com

Babeland photography used in the Stay Warm / Sexy campaign on store window banners.
Photo courtesy Babeland. © Sarah Small Photography www.sarahsmall.com