Babeland Product Line | branding, packaging

Branded product packaging for Babeland using contrasting varnish to provide texture and light movement.

The Boss series of vibrators were created in exclusive silicone colors for Babeland. All variations of the product were shipped in the same box, which was not Babeland-branded. To solve the branding issue we designed a box sleeve that would carry our brand and be universal to each variation of the product. To denote which color toy was contained within the box we employed a sticker system. The box sleeve was constructed for either shelf placement or for hanging display; the hang tab folds inside when not in use for a clean look.
A high gloss varnish was applied to the sleeve to create the contrasting glyph field and to highlight text elements. The play of light across the box face adds to the perceived value of the item and it helps catch the eye of shoppers.
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