Babeland Stay Sexy | ad campaign

Creation and direction of Stay Sexy ad campaign for Babeland. Campaign was designed to overcome unique challenges faced by the brand: 1) ad outlet censorship of adult content (e.g. showing the products), 2) perception of Babeland as a traditional sex shop, 3) communicate the feminist, sex-positive ethos of the company mission. To these ends we chose a photographer, models, and copy that would embody the human joy and warmth of feeling connected and satisfied.

Print ads appear in glossy magazines, newsprint, and as posters in Babeland cities. 
Store window banners and signage also carry the campaign. Babeland Brooklyn with two summer banners is shown here.
Banner comps and schedule for the Babeland LES store.
Interior signage in stores makes use of the same imagery and senitment but looks slightly different. Comps for two-sided overhead signs for Babeland Seattle are shown here.
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