The latest ecommerce site will be responsive and optimized for easy shopping on both mobile and desktop. Changes made with this re-platform and design update will be: streamlined navigation based on customer data, re-optimized content for improved SEO, consolidated non-shopping content pages, improved product search and filtering, larger product photos, improved merchandising structure on home, original photography and icons, updated branding to match in-store graphics and Babeland packaging, as well as enhanced CMS and back end stability.
Above: previous design of

In this image of the old the shopping home page is flanked by two other main "home" pages for Sex Info and Community. In the new design these content areas were minimized to provide a more direct shopping experience and simplify the main navigation. The important brand content in Sex Info and Community remains present onsite, but has been consolidated under the new "Our Story" section, which is found in the header near other key information.
Above, right to left: the old shopping path... home page > category page > product page > shopping bag.

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