This journey started with an inherited a set of rough sketches and notes from the previous Eyefinity Art Director. From there, I helped the Eyefinity Marketing Team focus their desire for improvement into a design brief that clarified the site purpose (lead generation) and defined several objectives: enhance usability (both for visitors and for content editors), improve SEO, create a viable mobile experience, and elevate visual design.
I partnered with the Eyefinity Marketing Team in presenting the project for executive approval, then worked to identify and connect with the right internal implementation partner. Once work began with our Digital Solutions teammates, I continued to support the marketing leads in making decisions based on the information and recommendations presented by our digital strategists.
Once wire framing began, I worked alongside the Digital Solutions team to establish the design system style guide and generate high fidelity comps for review. I was responsible for all visual design elements during site build and I led the graphic design team who supplied all the content imagery for launch.
With our recent rebrand, work continues in iterating the style guide and visual design of the site.
Site Audit and Analysis
Creating a Design System and Mockups