Work Experience

Freelance Creative Director / Designer | 2000–present
California, United States
I work as an independent designer and branding consultant. The bulk of my work falls within the realm of graphic design but I also provide artist services, copy writing, exhibition work, branding and environmental design services.
Creative Director | 2006–2017
Babeland • Oakland, CA
Effectively led design projects to support marketing and develop the brand into a nationally recognized trendsetter within the adult retail sector. Infused health-and-wellness values into brand creative, building resonance with mainstream customers and successfully navigating industry-specific perception challenges. Drove year-over-year growth through advertising, co-branded relationships, strategic product line additions, in-store event marketing and social media outreach. Partnered with internal stakeholders to build consensus, launch cross-platform initiatives, support business operations, and maintain brand consistency. Established in-house Creative Department, supervised contractors, coordinated production, and defined standards.
Planned display advertising, established baseline reporting, and grew returns up to 600%
Leveraged design understanding into new skills for successful build-out of retail locations
Facilitated site mapping and directed creative for ecommerce rebuild, lifting sales by 11%
Increased perceived value and sales of core products with branded packaging design
Conceived values-driven, photography campaign that significantly increased inclusive representation and model diversity in marketing imagery
Graphic Designer / Webmaster | 20022007
Center For Economic Development
Chico, California, United States
Designed marketing and identity collateral for the Center for Economic Development as well as for collaborative projects with several county, state, and federal stakeholder organizations.
Improved site UI/UX, added ecommerce integration, and streamlined content via rebuild
Established publication template and designed covers for a 21-book annual report series
Supported the organization with art and guidelines through two identity changes
Advertising Manager | 20042006
Hang Ups Framing & Design
Chico, California, United States
Negotiated and administered advertising contracts for general marketing
as well as to promote onsite events and art exhibitions.
Interim Art Director, Dept. of Public Affairs & Publications | 2002
California State University, Chico
Chico, California, United States
Provided art direction and layout expertise for key university publications while working
with on- and off-campus printing services, artists, authors, etc.
Freelance Illustrator / Photographer | 1996–1999
Moon Travel Guides, Avalon Publications
Chico, California, United States
Drew camera-ready illustrations for inclusion in editorial layouts and traveled
Northern California as a photographer.
Education
MA Curatorial Practice| 2006
California College of the Arts
San Francisco, California, United States

Thesis work on popular image appropriation and recension.

Dual BA Communication Design & Fine Art | 2004
California State University, Chico
Chico, California, United States

Major concentrations in Graphic Design as well as Painting & Drawing, with a Minor in Art History and additional studies in Photography and Sculpture.
Skills
Adobe Creative Suite / Cloud (10+ years: Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver), Mac OS X (10+ years), Windows (5 years), Google (8 years: Drive, Calendar, Gmail), Microsoft Office (10+ years: Word, PowerPoint, Excel, Outlook), Basecamp (3 years), Unfuddle (3 years), HTML (10+ years), CSS (10+ years)

Graphic Design (10+ years), Art Direction (10+ years), Creative Direction (8 years), Product Photography (10+ years), Photography (10+ years), Drafting (5+ years), Interior Design (5 years), Merchandising (3 years), Web Design (10+ years), UI / UX Design (10+ years), Wireframing (10+ years), Prototyping (4 years), Editing (10+ years), Copywriting (10+ years), Advertising (10+ years), Layout (10+ years), Desktop Publishing (10+ years), Packaging (10+ years), Screenprinting (10+ years), Preflighting (10+ years), Marketing (10+ years), Branding (10+ years)

Project Management (10+ years), Asset Management (10+ years), Process Improvement (8 years), Presentation Skills (10+ years), Budget Management (10+ years), Strategic Planning (8 years), Staff Development (4 years), Staff Management (4 years), Written Communication (10+ years), Management (8 years), Documentation (10+ years)
Back to Top