Work Experience
Freelance Creative Director / Designer | 2000–present
California, United States
I work as an independent designer and branding consultant. The bulk of my work falls within the realm of graphic design but I also provide artist services, copy writing, exhibition work, branding and environmental design services.
Sr. Creative Specialist | 2019–present 
VSP Vision • Rancho Cordova, CA
Leading the designer pod supporting the Eyefinity software and VSP Optics lens technology brands.
• Art Direction for Eyefinity, Inc.
•Providing art direction, review, and hands-on design for brand campaigns, digital and print collateral, social media, and video
Supporting brand and mentoring production designers
Partnering with internal and outside design teams on marketing, training, and product web interfaces
Planning and design of environmental graphics
Collaborating with business partners to develop brand strategy and identity
Working to improve team processes and efficiency
Serving on VSP Vision DE&I Culture Champions team
Creative Specialist (contract) | 2018–2019 
VSP Vision • Rancho Cordova, CA
Supported the VSP Vision Care, VSP Global, and VSP Ventures brands with graphic design and branding.
•Established a system of InDesign templates, style sheets, and cloud libraries to optimize the production and review of marketing collateral
•Chinese language logo variation and retail display branding for VSP Vision Care
•Development of VSP Ventures logo
Creative Director | 2006–2017
Babeland • Oakland, CA
Effectively led design projects to support marketing and develop the brand into a nationally recognized trendsetter within the adult retail sector. Infused health-and-wellness values into brand creative, building resonance with mainstream customers and successfully navigating industry-specific perception challenges. Drove year-over-year growth through advertising, co-branded relationships, strategic product line additions, in-store event marketing and social media outreach. Partnered with internal stakeholders to build consensus, launch cross-platform initiatives, support business operations, and maintain brand consistency. Established in-house Creative Department, supervised contractors, coordinated production, and defined standards.
Planned display advertising, established baseline reporting, and grew returns up to 600%
Leveraged design understanding into new skills for successful build-out of retail locations
Facilitated site mapping and directed creative for ecommerce rebuild, lifting sales by 11%
Increased perceived value and sales of core products with branded packaging design
Conceived values-driven, photography campaign that significantly increased inclusive representation and model diversity in marketing imagery
Graphic Designer / Webmaster | 2002–2007
Center For Economic Development • Chico, CA
Designed marketing and identity collateral for the Center for Economic Development as well as for collaborative projects with several county, state, and federal stakeholder organizations.
Improved site UI/UX, added ecommerce integration, and streamlined content via rebuild
Established publication template and designed covers for a 21-book annual report series
Supported the organization with art and guidelines through two identity changes
Advertising Manager | 2004–2006
Hang Ups Framing & Design • Chico, CA
Negotiated and administered advertising contracts for general marketing as well as to promote onsite events and art exhibitions.
Interim Art Director, Dept. of Public Affairs & Publications | 2002
California State University, Chico • Chico, CA
Provided art direction and layout expertise for key university publications while working with on- and off-campus printing services, artists, authors, etc.
Freelance Illustrator / Photographer | 1996–1999
Moon Travel Guides, Avalon Publications • Chico, CA
Drew camera-ready illustrations for inclusion in editorial layouts and traveled Northern California as a photographer.
MA Curatorial Practice| 2006
California College of the Arts
San Francisco, California, United States
Thesis work on popular image appropriation and recension.
Dual BA Communication Design & Fine Art | 2004
California State University, Chico
Chico, California, United States
Major concentrations in Graphic Design as well as Painting & Drawing, with a Minor in Art History and additional studies in Photography and Sculpture.
Brand Strategy Sprint | 2021
UI Design Certificate Courses | 2017
University of Minnesota, via Coursera
Expert: Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
Fluent: Adobe Creative Cloud (XD, Acrobat, Bridge), Sketch, InVision, Google (Drive, Calendar, Gmail), Microsoft Office (Word, PowerPoint, Excel, Outlook, Teams, SharePoint, OneDrive), Basecamp, Unfuddle, HTML, CSS
Developing: Adobe After Effects, Miro
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