Work Experience

Freelance Creative Director / Designer | 2000–present
California, United States
I work as an independent designer and branding consultant. The bulk of my work falls within the realm of graphic design but I also provide artist services, copy writing, exhibition work, branding and environmental design services.

Art Director, Eyefinity, Inc. | 2018–Present 
VSP Global • Rancho Cordova, CA
Creative Director | 2006–2017
Babeland • Oakland, CA
Effectively led design projects to support marketing and develop the brand into a nationally recognized trendsetter within the adult retail sector. Infused health-and-wellness values into brand creative, building resonance with mainstream customers and successfully navigating industry-specific perception challenges. Drove year-over-year growth through advertising, co-branded relationships, strategic product line additions, in-store event marketing and social media outreach. Partnered with internal stakeholders to build consensus, launch cross-platform initiatives, support business operations, and maintain brand consistency. Established in-house Creative Department, supervised contractors, coordinated production, and defined standards.
Planned display advertising, established baseline reporting, and grew returns up to 600%
Leveraged design understanding into new skills for successful build-out of retail locations
Facilitated site mapping and directed creative for ecommerce rebuild, lifting sales by 11%
Increased perceived value and sales of core products with branded packaging design
Conceived values-driven, photography campaign that significantly increased inclusive representation and model diversity in marketing imagery
Graphic Designer / Webmaster | 20022007
Center For Economic Development • Chico, CA
Designed marketing and identity collateral for the Center for Economic Development as well as for collaborative projects with several county, state, and federal stakeholder organizations.
Improved site UI/UX, added ecommerce integration, and streamlined content via rebuild
Established publication template and designed covers for a 21-book annual report series
Supported the organization with art and guidelines through two identity changes
Advertising Manager | 20042006
Hang Ups Framing & Design • Chico, CA
Negotiated and administered advertising contracts for general marketing
as well as to promote onsite events and art exhibitions.
Interim Art Director, Dept. of Public Affairs & Publications | 2002
California State University, Chico • Chico, CA
Provided art direction and layout expertise for key university publications while working
with on- and off-campus printing services, artists, authors, etc.
Freelance Illustrator / Photographer | 1996–1999
Moon Travel Guides, Avalon Publications • Chico, CA
Drew camera-ready illustrations for inclusion in editorial layouts and traveled
Northern California as a photographer.
MA Curatorial Practice| 2006
California College of the Arts
San Francisco, California, United States

Thesis work on popular image appropriation and recension.
Dual BA Communication Design & Fine Art | 2004
California State University, Chico
Chico, California, United States

Major concentrations in Graphic Design as well as Painting & Drawing, with a Minor in Art History and additional studies in Photography and Sculpture.
Adobe Creative Suite / Cloud (10+ years: Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver), Mac OS X (10+ years), Windows (5 years), Google (8 years: Drive, Calendar, Gmail), Microsoft Office (10+ years: Word, PowerPoint, Excel, Outlook), Basecamp (3 years), Unfuddle (3 years), HTML (10+ years), CSS (10+ years)

Graphic Design (10+ years), Art Direction (10+ years), Creative Direction (8 years), Product Photography (10+ years), Photography (10+ years), Drafting (5+ years), Interior Design (5 years), Merchandising (3 years), Web Design (10+ years), UI / UX Design (10+ years), Wireframing (10+ years), Prototyping (4 years), Editing (10+ years), Copywriting (10+ years), Advertising (10+ years), Layout (10+ years), Desktop Publishing (10+ years), Packaging (10+ years), Screenprinting (10+ years), Preflighting (10+ years), Marketing (10+ years), Branding (10+ years)

Project Management (10+ years), Asset Management (10+ years), Process Improvement (8 years), Presentation Skills (10+ years), Budget Management (10+ years), Strategic Planning (8 years), Staff Development (4 years), Staff Management (4 years), Written Communication (10+ years), Management (8 years), Documentation (10+ years)
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